Battle of the Paddle Brazil

FSR was contracted by Seapoxy to consult in the preparation and implementation - of the initial project of the competition, launched in Brazil. The Battle of the Paddle – running since 2008 in Dana Point, Southern California - arrived in Brazil in 2013. FSR’s scope of work for this initiative included: Strategic Planning, Budgeting the Competition in potential locations of Rio, Sponsors, Counterparts and Brand Activation Plans, Floor Plans, Brand and Visual ID, vendors coordination, presenting the project to the public sectors for approval, elaboration of projects in 3D and creative layouts for Copacabana Beach, Lagoa Rodrigo de Freitas and Arpoador and the coordination of the Website development with the partner company ETG Events. www.battleofthepaddlerio.com